I should explain it this way (and please try not to take it the wrong way) but my writing is my hobby, and I want everyone to fall in love with it and read it, BUT I also want people to click into the things I write and potentially click ads. This doesn't happen with people who don't know I exist, even if I am lucky enough to get one of them to re-post something I wrote, and it looks really popular for a while. It doesn't mean that the post actually did anything. Keeping in tune with engaged readers, followers, friends etc, is the important part of all of this, or else your brand never grows, it just flutters.
To that end, don't follow too many people who don't follow you back. You're just adding to a brand that has no interest in yours. Don't pay too much attention to those that don't know you exist, because they have no interest, and your time is worth something. I used to see this on Facebook and Twitter, a lot as someone would "chase" that person or people, that if they could just get them to notice them then it would all take off. I have even had someone famous now and again share something I posted, and it would only get a crazed mention in passing by THEIR fans, not yours. You spend more time chasing than actually working on your brand for the people that do want it, do appreciate it, and most importantly DO support it. Now go out there and feed the beast!
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